myYearbook is a free Internet social network service similar to other social networking sites.
The site's user base is over 90% American, with 75% of its new memberships from the United States and 25% from other countries. myYearbook has 16.1 million members, 150 million page views, and 5 million unique visitors. U.S. Venture Partners and First Round Capital are providing the $4.1 million in funding. According to Nielsen NetRatings, myYearbook was one of the top ranked destination sites for teens ages 12 to 17 in September 2006.
In October 2008 the Causes feature expanded from Beta testing. This feature allowed members to donate Lunch Money to real-life charities for 11 different causes, including fresh water, condoms for Africa,blankets for homeless people and teddy bears for abused children. Users could also choose a sponsor for their profile that would donate to a selected cause every time their profile was viewed.